For the first time in their history, the International Indian Film Academy will debut the 15th Annual Tata Motors IIFA Awards in the United States. What makes this event even more exciting is the fact that the glamour of the GREEN CARPET will be coming to Tampa Bay! According to the official announcement (below) the awards show boasts 800 million viewers globally, in over 110 countries and is anticipated to bring valuable impact to the area. (JenSideNote: I LOVE how active the IIFA is on Social Media!! Facebook, TwitterMirror, Google+ Hangouts, YouTube… awesome!)
Only time will tell the actual numbers of its impact however, Mike Salinero of the Tampa Tribune writes, “The International Indian Film Academy awards ceremony is expected to draw 30,000 visitors to the Tampa area next June and create $100 million in economic impact.” Instrumental in bringing the awards to Tampa and also quoted in Salinero’s story, businessman Chetan “Jason” R. Shah says, “This is a major, major attraction that’s going to boost the economy like anything.” We at ICS hope so. You’ve already seen ICS on the Red Carpet and the Blue Carpet… maybe the Green Carpet is in our future?
If Florida hosted more big (film) industry events like this – domestic and international – MAYBE it would capture Governor Rick Scott’s attention enough to see the value of investing in our film industry in Florida… one can only hope.
THE INTERNATIONAL INDIAN FILM ACADEMY (IIFA) TO MAKE ITS DEBUT IN THE UNITED STATES OF AMERICA IN 2014
~ 15th IIFA Weekend & Awards to bring Indian Cinema’s biggest stars to Tampa Bay, Florida ~
6th July 2013, Saturday, Macau – As the 14th Videocon d2h IIFA Weekend comes to a close at The Venetian Macao, the 2013 Official Destination Host Partner, IIFA has already selected a host venue for next year’s celebration. Slated to make its debut in the United States, IIFA will host the 15th year of the Tata Motors IIFA Awards in Tampa Bay, Florida next year.
Andre Timmins, Director – IIFA & Wizcraft International said, “We are extremely pleased to announce that the 15th annual edition of the Videocon d2h IIFA Weekend and the Tata Motors IIFA Awards will be held in Tampa Bay, Florida in 2014. IIFA has been known to take Indian Cinema on a global journey and we are excited to make our US debut. We chose Tampa Bay for the infrastructure, strong Asian community and the immense support we have received.”
With world-class infrastructure and facilities and having hosted myriad international concerts, events and the Super Bowl four times over, Tampa Bay is the ideal choice for the 15th IIFA Weekend & Awards. The Bay Area comprises Tampa, St. Petersburg and Clearwater, collectively referred to as Tampa Bay. With over 1.5 million Indians and fans of Indian cinema living in the States today, come June 2014 the shores will see a large number of Indian celebrities, delegates, throngs of international media and fans from around the world.
The events of the IIFA Weekend are expected to boost tourism in the host region Tampa Bay by over 25% and attract 50,000 extra visitors from the world-over. The event will be broadcast globally reaching nearly 800 million viewers in over 110 countries.
The International Indian Film Academy, conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. is supported by the key members of the Indian film fraternity. IIFA is the most respected South Asian film academy and its main highlight, the IIFA Awards is India’s biggest media event.
From a one night celebration in 2000 at the Millennium Dome, London, the last 14 years have seen the International Indian Film Academy (IIFA) movement grow into a cine-packed weekend of film-festivals, workshops, premieres, exhibitions, film-showcases, global business forums and sporting events, all of which climaxes into the Tata Motors IIFA Awards. The IIFAs have been previously celebrated in London, South Africa, Toronto, Singapore, Malaysia, UAE, Amsterdam & Thailand, among other countries.
This weekend, IIFA celebrated its 14th anniversary in The Venetian® Macao-Resort-Hotel in Macau, China.
Bollywood awards expects to draw 30,000 to Tampa (Tampa Tribune)
IIFA 2013 Green Carpet Google+ Hangout
IIFA shines international spotlight on Tampa Bay (Tampa Bay Business Journal)